Enotourism is probably the best manner to seduce a potential wine lover making him and his close circle fans of a particular wine brand. Enotourism is also the most pleasant road to become familiar with the vineyards surrounding area knowing the region where it is established the wine industry. But above all it is a very good business. The sightseeing of the countryside taking walks on the estates, meeting local experts, and learns about the winemaking process and tasting the wine produced tied to the visiting area reports many benefits. Wine tour are long popular in France (Champagne, Bordeaux, Loire), the USA (Napa Valley in California), South Africa (mainly Stellenbosh) Australia (Hunter Valley and Barossa Valley mainly) and Italy (Tuscany/Chianti, Umbria, Emilia-Romagna – worth 2.5 billion euros per year in total, expected to double), and recently hitting the headlines in Spain with spectacular buildings by leading world architects such as Frank Gehry (Bodega Marqués de Riscal and hotel in La Rioja, featuring a grape-based products spa) and Zaha Hadid (Bodega López de Heredia, also in La Rioja). Enotourism is slowly but sure taking off in the Chilean wine growing areas, in spite for some wineries means a significant part of their income. Meanwhile, in an improvising way which it is possible to change to a better and professional manner.
Wine tasting worshops as well as wineries tours and studies on the field including vineyards visiting are perform as part of the training programe for Enotourism, particularly to prepare wine tour guides and enotourism workforce.
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